Google Algorithm is Flawed - NOT
When 2 authority blogs, with hundreds of thousands subscribers / visitors, like Techcrunch and Mashable tell you that Google screwed up their algorithm, then you should believe them, shouldn’t you?
The answer: NO.
What is this all about?
1st of January is the “birthday” of the TCP/IP protocol. As usual with such important events (for the web, at least), Google changed their main page logo and linked to the search results for January 1 TCP/IP (not a usually-hot search term).
The problem with this was that the first result for this search was a digg page about this, which linked to a spammy blog on blogspot.com - which, in turn, was also the 2nd result for this query.
The blog was created for the sole purpose of this date (good idea, for whomever had it) - the domain had no pagerank, age, or whatever factors usually influences the position in Google SERPS. This lead people to believe that Google screwed their algorithm, preferencing recent pages (supposedly, news) over informative articles (from wikipedia, for example).
What really happened
It is true that Google will place new pages, which contain “hot” keywords for a certain period of time (1 day, 1 week, whatever), higher in their SERPS than older pages. And I think it’s quite logical. For example, if 100.000 people search daily for “January 1 TCP/IP”, Google will most likely show some old page with trusted content. But if millions of people search for the same term, it is clear that something new happened related to that search term -therefore, google shows you new pages, which should contain NEWS related to what you searched.
Hopefully, I made myself clear with what I said above - maybe it’s not a very clear explanation - just read it again and it will probably be :)
Anyway, calm down people, Google is still the old devil we’re all used to. Nothing major has changed in their algorithm. Just get as many targeted links to your site and you’ll rank high.
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I haven’t noticed anything different or my sites, but I have herd a lot of people talking about a new Google penalty called a -5 penalty. Guessing this is going to be similar to the -30 they have now.